Activision Blizzard Is Failing Its Own 2025 Diversity Quota

Activision Blizzard’s push to increase the number of women and non-binary employees isn’t going so well. The gaming company, which may soon be part of Microsoft, has the lofty goal of diversifying 35% of its workforce by 2025.

As of December 2022, women made up 25%, and non-binary individuals were 1%, according to CNBC. In an official Activision Blizzard blog post, Chief DE&I Officer Kristen Hines showed off data indicating the recruitment numbers weren’t great. The company appeared only to be able to retain mostly white employees in 2022:

Activision Blizzard
Graph Credit: Activision Blizzard Substack
Activision Blizzard
Graph Credit: Activision Blizzard Substack

Bobby Kotick, Activision Blizzard’s CEO, should spend more time fixing the existing culture in the company that has led to unrest and several lawsuits. This could be why women either don’t want to work there or quit within 12 months.

The Warcraft and Call of Duty icons should work with local technical schools to create onboarding programs similar to the one I was in in the late 1990s. Then, thanks to what was called the DICE program, I had a job doing what I was majoring in before I graduated.

From my experience hiring for large corporations, trying to reach a specific goal regarding immutable qualities is counter-productive. People will naturally flock to the jobs they want. Considering the labor shortage lately, Activision Blizzard should focus on hiring the best people and not worry about a quota.

However, Hines’s position depends on the company’s need for a Diversity, Equity, and Inclusion Officer. Even if Activision Blizzard were to reach some fantasy nirvana where the company was made up equally of every type of person imaginable, she would still need to justify her position or be out of a job. Hence, the goalpost will always be moved.

The downside to this quota is the eventual concessions Activision Blizzard will make to meet an arbitrary number. This could mean putting people less qualified into positions to make it look like progress is being made. Ultimately, customers will have to suffer with the end results.

[Source: CNBC] strives to be an apolitical, balanced and based pop culture news outlet. However, our contributors are entitled to their individual opinions. Author opinions expressed in this article do not necessarily reflect the views of our video hosts, other site contributors, site editors, affiliates, sponsors or advertisers. This website contains affiliate links to products. We may receive a commission for purchases made through these links. We disclaim products or services we have received for review purposes, as well as sponsored posts.

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Mike Phalin
Mike Phalin
Longtime problematic entertainment journalist. The former workhorse for Dread Central,, and Fanbolt.

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