After some numbers were thrown around showing that interest in Meta’s Twitter rival Threads had plummeted, Mark Zuckerberg acknowledged the new platform’s performance issues. However, the Meta CEO is hopeful Threads will bounce back.
According to Reuters, Zuckerberg didn’t sugarcoat the reality about Threads’ current userbase during a “town hall” within Meta. He admitted that the brand new social media platform was “not there yet, saying, “Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around.”
It is alleged that more than half of Threads’ initial sign-ups did not stick around. As a Twitter alternative, Threads didn’t offer anything new, and the platform lacked certain features we’ve come to expect.
Zuckerberg does seem to be optimistic, however. Not every social media giant blew up overnight. Threads may take time, several improvements, and a symbiotic relationship with Instagram to prosper.
I think Threads needs to better define itself apart from the competition. The platform currently looks like a Dollar Store version of Twitter but with less functionality.
I knew we’d not seen the end of this image being useful. Will the lack of interest in Threads mean more layoffs are on the horizon at Meta?
Considering Zuckerberg laid off 10K employees earlier this year as part of a push for better efficiency, taking a gamble on trying to beat Twitter (or X, if you prefer) at its own game seems counterproductive.
There are plenty of companies that have attempted to replicate Twitter; can you remember any of them? As much as some people complain about X or Twitter, very few permanently jump ship to champion a rival.
What will it take for Threads to steal away the userbase Elon Musk currently has at X? Let us know your thoughts below.
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