The Fox Corporation streaming service Tubi decided to have some fun with audiences at the Cannes Lion festival where they brought fake movie posters as part of a promotional campaign with help from Mischief @ No Fixed Address. ‘The Idea Someone Else Did’ and ‘Creative Déjà Vu’ were just a handful of the promos aimed at marketers who were present at the event.
“Created specifically for the creative ad community, the campaign will feature nine different posters for fictitious films with titles that will ring all-too-true for festival-goers, from The Idea Someone Else Did to Creative Déjà Vu, and an activation on the ground at the festival,” Tubi revealed in a statement.
Other titles included ‘Tears In My Rose,’ ‘The Lions Are Crying,’ and ‘Business As Usual.’
You can take a look at a few posters on the official Mischief Twitter:
Tubi has something for everyone.
Even ad people. @Tubi @Cannes_Lions pic.twitter.com/VJJdQAwFby
— Mischief @ NFA (@mischief_usa) June 17, 2023
Tubi Vice President of B2B Marketing Cynthia Clevenger said, “On the heels of our latest Upfront-timed trade campaign, featuring short films geared towards the advertising community, we wanted to create content specifically for Cannes attendees, highlighting the sometimes irreverent experiences we all share at the festival.”
“Tubi is the fastest-growing free ad-supported TV streaming service in the U.S. because of our foundation in ad tech and our massive hyper-personalized library, which has something for everyone. We hear from our users all the time that they ‘feel seen,’ and we hope to exude that same sentiment to the ad community heading to France this month,” she added.
Tubi will also be hosting several panels to discuss the streaming and television industry. They are letting participants know that they can purchase or win copies of the posters.
The tongue-in-cheek marketing ploy also includes the titles ‘Show Me The Receipt: The Dilemma Of The 25 Euro Beer,’ ‘The Economy Class,’ and ‘Posing As A Lion.’ Tubi declared that they have something for everyone “even ad people.” Tubi recently signed a deal with Lionsgate to stream titles in their film library.
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