Mattel is looking to pay an influencer $4,444 weekly for 4 weeks just to play UNO with strangers. OK, it isn’t as simple as that, but $17,776 is a heck of a paycheck for a month’s worth of work.
Those looking to take advantage of this massive payday and become Mattel’s Chief UNO Player must apply via TikTok. The Chief UNO Player will be tasked with showing off and teaching people how to play UNO QUATRO.
@uno 🚨do you have what it takes to be our CHIEF UNO PLAYER?🚨 are you passionate about throwing down the Draw 4 and playing the Reverse Card IRL? stitch this video, introduce yourself and answer these four questions: what’s your best memory playing UNO? what’s your best Reverse Card moment? why shouldn’t we SKIP you as the Chief UNO player? what’s your fave version of UNO? submit your video by August 10th at 11:59 PM PST and check out the link in our bio for more information.
What is UNO QUATRO? It’s a tile stacking game that utilizes themed playing pieces. I watched a video showing how to play it … and I’ll stick to regular UNO.
However, if you’re a fan of this variation of the 52-year-old card game, applicants must be able to comply with the following “House Rules” to join:
- Must be able to work in NYC 4 days a week, 4 hours a day (2-6 pm ET) for 4 consecutive weeks in 2023 (9/13-9/16, 9/20-9/23, 9/27-9/30, 10/4-10/7).
- Dates and times are subject to change.
- Must be comfortable with interviews and appearances.
- Help us create and star in social content for various UNO games.
- Star in livestreams playing the UNO Quatro game with brand creators.
- Be friendly and willing to ask strangers to play the game.
- Be able to teach strangers how to play the game in an engaging way.
- Exclusivity with the UNO brand during the activation period.
- Exclusivity on games partnerships through end of year.
- Any content created must be cleared with UNO social team.
- Must be 18+, US citizen/permanent resident, US based.
- Must be able to sit for long periods, lift and carry 50 lbs., and set up playing tables & tents on location.
Using influencers to boost sales of a new product is nothing new. However, the card game seems like a weird type of game for Mattel to feel the need to focus this amount of money on. What do you think? Let us know below.
[Source: Mattel]
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“I don’t think we talk about that enough… You built this whole thing, and why would you give it up? But sometimes it’s actually better that we can move on to new things… to take risks and do things that challenge us.” According to Anita, there doesn’t need to be a major blowout or controversial ending in order to bring things to a close. While that may be a reason for Feminist Frequency coming to an end, her experiencing burnout may be a larger factor in the decision to bring things to a close.
As for when Feminist Frequency will eventually end, the organization will disband at the end of 2023. While there was an audience for Anita Sarkeesian and Feminist Frequency’s content, it may have not been enough to keep things moving for the group. 
