McFarlane Toys Renewed Its Global License With DC Comics

Image Credit: McFarlane Toys

It’s official. McFarlane Toys has renewed its global license with DC. After spending so many years under the Mattel banner, it was a shock to see Todd McFarlane get a crack at the DC Comics heroes and villains. It looks like Warner Bros. Discovery was happy with the results.

McFarlane Toys’ license with DC was announced initially in 2019. However, the agreement was expanded to include the DC Direct line in 2021, with the first figures from that long-running line officially debuting in 2022.

The output from Todd’s business has been very consistent, with new figures appearing regularly in stores, with an emphasis being Target. The big box retailer frequently gets exclusive figures, such as the Jokerized Batman we covered last week.

Depending on who you talk to, Mattel no longer being the primary producer of DC Comics figures wasn’t good. I’ll admit that I really liked the Barbie manufacturer’s figures, but McFarlane Toys did finally deliver an almost-to-scale relaunch of Kenner’s Super Powers line.

I cannot say much about McFarlane Toys DC products as a collector. In the 2000s, I was huge into the company’s Movie Maniacs and various original collectibles. Yes, I even had the entire series of The Twisted Land of Oz figures, including the 12″ tall Dorothy. Ya know … for science or whatever the excuse I use when someone questions why I needed a BDSM Dorothy figure.

However, McFarlane Toys’ more mainstream offerings following Mattel losing the DC license didn’t exactly catch my collector’s eye. The Batman ’66 figures were great for kids because they were affordable, but everything else made me shrug my shoulders.

I am thankful that McFarlane Toys showed Hasbro that big figures and vehicles could be done without trying to charge the customer $100-$500. Oh, and Todd’s business didn’t go for the whole “no plastic windows” bull.

What do you think of the DC license being renewed? Let us know below.

[Source: Twitter]
Share this content! strives to be an apolitical, balanced and based pop culture news outlet. However, our contributors are entitled to their individual opinions. Author opinions expressed in this article do not necessarily reflect the views of our video hosts, other site contributors, site editors, affiliates, sponsors or advertisers. This website contains affiliate links to products. We may receive a commission for purchases made through these links. We disclaim products or services we have received for review purposes, as well as sponsored posts.

Mike Phalin

Longtime problematic entertainment journalist. The former workhorse for Dread Central,, and Fanbolt.

View all posts

Shop Now!

Final Fantasy VII Tifa Lockhart Bring Arts Action Figure

Support Us!


Close Subscribe Card