Wizards of the Coast has been busted for using AI artwork yet again, this time in a recent MTG marketing campaign. First, they said no AI was used, then they issued yet another statement to “clear up confusion.” Not to be outdone, digital art tablet manufacturer Wacom also got busted using AI art for a New Year’s sale. Their target audience is almost exclusively made of up artists who are looking at getting displaced.
Additional Context:
Wizards of the Coast, the publisher of “Magic: The Gathering” (MTG), has recently faced backlash for allegedly using AI-generated artwork in its marketing campaigns. This controversy arose after fans noticed inconsistencies in an image used in a social media advertisement for the newly-announced Tomb Raider Secret Lair. Fans pointed to several oddities in the image, such as the pressure gauge and the connectors on the apparatus behind the cards, as signs of computer-generated artwork. Despite initial denials from Wizards of the Coast, stating that the art was created by humans and not AI, players and artists remained unconvinced.
In response to the controversy, Wizards of the Coast has banned the use of generative AI for creating artwork and content for its role-playing games, including MTG. This decision aligns with the growing concerns in the artistic community about the use of AI-generated art, especially in fields where artwork is a crucial element of the product. The use of AI in art creation has been a contentious topic in the wider tabletop world, with other publishers like Pathfinder’s Paizo condemning AI art, considering it akin to theft.
Similarly, Wacom, a manufacturer of digital art tablets, has also been criticized for using AI-generated art in its New Year’s sale campaign. This move has sparked concerns among artists, Wacom’s primary customer base, about the potential displacement of human artists due to the increasing reliance on AI for art creation. The use of AI-generated art by companies like Wizards of the Coast and Wacom highlights the ongoing debate about the role of AI in creative fields and the implications for human artists.
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