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Sweet Baby Inc, a diversity consulting firm, has been involved in several high-profile gaming failures, including God of War Ragnarok and Suicide Squad, which lost $200 million for Warner Brothers.
The company’s services, including sensitivity readers, are often viewed as a scam that finds fault in games unnecessarily to generate revenue.
Sweet Baby Inc’s removal of their client list from their website may be an attempt to avoid boycotts of games they worked on.
The gaming industry is pivoting away from diversity equity and inclusion consulting due to its unprofitability and association with failed projects.
Backlash against Sweet Baby Inc is rooted in poor game quality rather than hate campaigns, as most consumers are unaware of the firm’s involvement.
The industry is shifting towards more authentic diversity and inclusion efforts, moving away from forced inclusivity and diversity consulting.
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