Hasbro has announced the launch of their newest division after recently finalizing the sale of Entertainment One (eOne) to Lionsgate. This new division is called Hasbro Entertainment. The purpose of Hasbro Entertainment is to unify Hasbro’s film, television, animation, and digital media enterprise under one umbrella as part of Hasbro’s Blueprint 2.0 strategy, according to their website.
Olivier Dumont will be the president of Hasbro Entertainment, having previously lead the content creation and distribution of Hasbro family brands at eOne, bringing in over $2 billion of annual retail sales. Zev Foreman will lead film while Gabriel Marano will lead television. Foreman was also previously at eOne where he oversaw production of Dungeons & Dragons: Honor Among Thieves, Transformers: Rise of the Beasts, and the latest Blue Beetle. Marano took part in the script development on such projects including Paramount’s latest yet-be-released Dungeons & Dragons series, as well as Netflix’s Power Rangers.
Hasbro Entertainment is currently developing, producing, and financing over 30 projects, focusing on what they would consider top priority brands including Dungeons & Dragons, Transformers, G.I. Joe, NERF, Play-Doh, Magic The Gathering, Peppa Pig, My Little Pony, to name a few. So far, announced upcoming titles include Transformers One, which is directed by Josh Cooley and starring Scarlett Johansson, Chris Hemsworth, and Jon Hamm. A live action Dungeons & Dragons series is set to go on Paramount+. And a number of animated series will include Peppa Pig, Transformers: EarthSpark, Kiya & the Kimoja Heroes, and My Little Pony: Tell Your Tale.
President of toy licensing and entertainment for Hasbro Tim Kilpin stated, “Entertainment is core to Hasbro’s strategy and its mission to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Audiences can count on Hasbro to keep creating compelling and fun entertainment that brings to life our wide array of iconic brands, including Peppa Pig, My Little Pony, and Transformers, reaching audiences through varied platforms in ways that resonate in today’s fast-paced world.”
Dumont added, “We are thrilled to embark on this new chapter, building upon our rich heritage of storytelling to continue delighting audiences across generations. Gabe, Zev, and I look forward to working with the industry’s best creative talent, studios, and distribution platforms to push the envelope with innovative storytelling that will let fans engage with their favorite brands like never before, while also building exciting new worlds and the next wave of Hasbro franchises for a growing audience.”
What do you make of this change within Hasbro? Do you find it kind of confusing of why they would offload one entertainment division for another entertainment division? Are you looking forward to seeing the new movies and series they are planning on releasing? Let us know your thoughts!
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