Disney is going all in on Fortnite, investing $1.5 billion on Epic Games. Boomer Bob Iger says it’s to be able to better monetize Gen Alpha. But are they too late to the Battle Royale?
Disney has made a strategic investment of $1.5 billion in Epic Games, aiming to create a new “games and entertainment universe” that will integrate Disney’s myriad of beloved brands and franchises with the popular Fortnite. This collaboration is envisioned to enable players to engage with content, characters, and stories from Disney, Pixar, Marvel, Star Wars, Avatar, and more within this new universe, leveraging Epic’s Unreal Engine technology. This initiative represents Disney’s most significant foray into the gaming world to date, highlighting potential for growth and expansion in the sector.
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