Dell Slapped With $6.5M Fine For False Advertising

Have you ever wondered if the “deals” you see on Dell’s website are real? If you’re a customer of the PC company in the Land Downunder, then you might have been scammed.

Thankfully, this scummy behavior appears to be centralized in Australia. Although, the practice is probably being implemented all over the place.

A report from Ars Technica has informed us that Dell’s Australian branch is expected to pay almost $6.5 million for a fine resulting from “making false and misleading representations on its website about discount prices for add-on computer monitors.” The number of monitors sold using this slimy tactic wasn’t small, either. The Australian Competition & Consumer Commission (ACCC) claims 5,300 Dell monitors underwent misleading price fixing.

Dell has been accused and found guilty of tricking customers into thinking that the “slashed” prices they found while purchasing PCs were not, in fact, the actual price of the monitors.

Image Credit: ACCC

To be fair, that looks like one heck of a deal. I would have probably picked up a new monitor if there was such a huge alleged discount. No wonder Dell was able to dupe so many customers.

As a long-time Dell customer, I’ve noticed weirdness with the company’s prices here in the States. Deals appear to be oddly arbitrary, and the same item can sometimes change price on a daily basis. While this may be y normal thing, I sometimes wonder how often a monitor, laptop, or desktop’s price is overly inflated to make a “deal” seem better than it really is.

The most considerable discount I’ve seen on monitors over the past few years has been roughly $300 on older models. Maybe I’ve been tricked, too?

Have you experienced any strangeness when it comes to Dell’s sales and prices? Let us know in the comments section below.

[Source: Ars Technica]
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Mike Phalin

Longtime problematic entertainment journalist. The former workhorse for Dread Central,, and Fanbolt.

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