Ubisoft says gamers need to get comfortable not owning their games because physical media is a thing of the past. Sure it is. All this is going to do is drive gamers to buy MORE physical media instead of trusting AAA developers like Ubisoft.
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Additional Context:
Ubisoft’s Director of Subscriptions, Phillipe Tremblay, has sparked a significant conversation in the gaming community with his statement that gamers should get comfortable with not owning physical copies of their games. Drawing a parallel to the transition from owning CDs and DVDs to streaming services, Tremblay argues that a similar shift needs to happen in the gaming industry. He contends that even without owning a physical copy, players will still retain their progress and achievements in games.
Despite Tremblay’s optimistic view, there are genuine concerns among gamers about the transient nature of digital content. Issues such as games disappearing from subscription services, like what happened with “Grand Theft Auto 5” on Xbox Game Pass, or games becoming unavailable due to licensing issues, like “Alan Wake” and Ubisoft’s own “The Crew”, highlight the potential drawbacks of a digital-only future. This has led to a strong backlash from the gaming community, with many expressing their desire to maintain a sense of ownership and permanence that comes with physical copies.
The shift toward subscription models in the gaming industry is largely motivated by financial gains, inspired by the success of streaming services in other entertainment sectors. However, whether the gaming community will adapt to this change as smoothly as the movie and TV industry remains uncertain. The reaction from gamers to Ubisoft’s recent statements has been overwhelmingly negative, with concerns about losing access to games and the broader implications for game preservation at the forefront of the conversation.
This situation highlights a deeper issue within gaming culture—a desire for control over the content purchased and a longing for the tangible connection that physical games provide. As the industry moves towards digitalization, publishers and developers need to balance their economic goals with the genuine worries of their customers. The current backlash illustrates the importance of addressing these concerns seriously and finding a compromise that satisfies both the industry’s financial objectives and the passionate demands of the gaming community.
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