Tubi has once again expanded its streaming library with the South Korean entertainment giant CJ ENM. The deal will include film, television, music, and possibly animated series.
The streaming service said in a statement that they, “announced it has entered a content deal with the leading entertainment company, CJ ENM. The partnership will launch with over 75 Korean films, dramas and K-POP series, totaling 500 hours of content, to be added as a branded curation to Tubi’s robust non-English content offering beginning in December. Titles to be made available starting this month include “Squad 38,” “Reply 1994,” “Hogu’s Love,” “The Chronicles of Evil,” “A Werewolf Boy,” “Hindsight,” and eight seasons of “M Countdown,” with additional titles to be added in 2023. As one of Tubi’s fastest-growing categories for non-English content, Korean programming viewership has grown over 25% year-over-year on the platform.”
Tubi has been aggressively expanding its streaming library over the last few years including deals with Shout Factory and Lionsgate.
Tubi Chief Content Officer Adam Lewinson celebrated the deal, saying, “Our partnership with CJ ENM comes at an optimal time for Tubi as we scale and enhance our focus on foreign language content.”
“Korean-language titles have been an increasingly popular destination for Tubi viewers and we’re excited to kick off this collaboration with a leader in the Korean content space,” he continued.
Director of Content Sales & Acquisitions at CJ ENM Sebastian Kim shared the sentiments.
“We are excited to bring our content to Tubi viewers as we look to expand our global reach not only by launching our content on various platforms but also in terms of offering a wide range of services from AVOD to FAST,” he said.
“We plan to continue to seek opportunities to increase the accessibility of our content to global audiences to meet the growing demand of K-content,” he added.
Tubi has also made headway into sports entertainment in a deal with several sports outlets that allows them to broadcast live football, wrestling, and soccer games.