It’s not every day that a game studio goes all out to thank its team after a successful launch, but SHIFT-UP, the Korean developer behind Stellar Blade (formerly known as Project EVE), just set a new bar.
The company celebrated the game’s massive success by gifting each of its 311 employees a shiny new PlayStation 5 Pro, in addition to a generous bonus of ₩5 million (around $3,400) per person. Let’s break down why Stellar Blade is making waves and how SHIFT-UP’s journey has been nothing short of remarkable.
Record-Breaking Sales and Employee Appreciation
Stellar Blade launched to critical acclaim and commercial success, selling over 1 million copies within just two months. To mark this achievement, SHIFT-UP went the extra mile by showing appreciation for its staff.
But this isn’t the first time the company has rewarded its employees. Back in 2021, during the PlayStation Showcase reveal of Project EVE, the company gave PlayStation 5 consoles to 260 employees. Fast forward to 2024, and SHIFT-UP’s workforce has grown to 311, reflecting the studio’s rapid expansion and success.
Overcoming Controversies
The road to Stellar Blade’s success wasn’t without its bumps. Early on, the game faced criticism for its protagonist’s character design, with some labeling it as overly sexualized. SHIFT-UP’s CEO Kim Hyung Tae, a former character artist, defended the creative choices, emphasizing the game’s artistic vision and unique identity. Despite the initial backlash, the company stayed the course, and the end result spoke for itself: a visually stunning, action-packed experience that resonated with both critics and players.
What Is Stellar Blade?
For those unfamiliar, Stellar Blade is an action RPG that blends hack-and-slash combat with cinematic storytelling. The game follows Eve, a warrior tasked with saving humanity from extinction in a post-apocalyptic world. Think NieR: Automata meets Devil May Cry, with a sprinkle of Bayonetta. The game’s smooth mechanics, stunning visuals, and gripping narrative have made it a must-play title for fans of the genre.
SHIFT-UP’s Strategy for Success
SHIFT-UP’s dedication to creating a high-quality gaming experience is evident not only in the final product but also in how they treat their team. By fostering a culture of appreciation and reward, the company is setting an example for the industry. Their transparency and willingness to engage with fans—even in the face of criticism—have further solidified their reputation as a studio that listens and adapts.
What’s Next for Stellar Blade?
The buzz surrounding Stellar Blade is far from over. SHIFT-UP has confirmed that a PC port is currently in development, which is sure to broaden the game’s audience even further. Given the game’s momentum and strong fan reception, it wouldn’t be surprising to see DLC content or even a sequel in the future. For now, fans can relish in the game’s success while SHIFT-UP’s employees enjoy their well-deserved bonuses and new PS5 Pros.
The Wrap Up: SHIFT-UP Shows How It’s Done
In an industry often criticized for burnout and underappreciation, SHIFT-UP’s approach stands out as a beacon of positivity. They’ve not only delivered a hit game but also shown that recognizing and rewarding the people behind the scenes pays off—literally and figuratively. Whether you’re a fan of Stellar Blade or just an admirer of good business practices, SHIFT-UP’s story is one worth celebrating.
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