‘Star Wars Fatigue’ isn’t a concern for Lucasfilm, says VP James Waugh. The interview took place during promotion for the Star Wars Visions anime series, in which Waugh said…
“Are we worried about oversaturation? I think we’re always very thoughtful and cautious about how do we keep Star Wars’ specialness in this landscape,” Waugh explained. “We’re mindful, but this wasn’t one of those instances where we had our spidey-senses on a lot because we felt this was such a new offering.”
He continued, “When it comes to things like Visions, I would say that we weren’t ever concerned about the oversaturation potentiality with Visions in particular, and I think the reason was we were offering something that’s kind of a diversification of what the offering is… We weren’t concerned that this was going to impact Star Wars in aggregate, we thought this would be a breath of fresh air for people to explore Star Wars in an exciting new way.”
“From a broader kind of creative strategy perspective, Disney+ has changed the way we’re viewing a lot of what’s possible with Star Wars. So you can get shows like The Mandalorian and Boba Fett because the platform allows for it,” the VP concluded.
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