Meta’s Threads Gained More Than 75 Million Users This Week

Image Credit: Instagram, Inc.

Elon may finally face some competition. As Twitter stumbles around in 2023, Mark Zuckerberg is desperately trying something to revitalize Meta’s platforms. Will the Zuck’s “not quite” Twitter knock-off succeed? Early numbers are looking positive!

Meta’s Twitter rival started gaining traction pretty quickly, with 10 million users signing up by July 6th. According to Bloomberg, that number more than doubled by the 7th. Before midnight on the same day, WBRC 6 reported that the number had topped 75 million.

Threads can be linked to your existing Instagram account. It’s unclear if Facebook users will be able to link or post to the new social media platform directly, but I would not doubt that’s in the works. The Threads app can be downloaded from the Apple App Store or the Google Play Store.

The app has a favorable rating so far on both platforms. The storefronts don’t tell you a whole lot about the app aside from the following:

Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.

Signup is pretty simple if you have an existing Instagram account. Threads will import your current data, including your avatar. The layout is similar to Twitter but uses Instagram iconography for buttons. You can choose to like, repost, quote-post, or forward Threads from other users.

Surprisingly, most people I follow on Instagram already use Threads. Even people I rarely see use the other Meta platforms were posting quite often. The overarching theme I see from users is that they are tired of the toxicity of Twitter.

Me? I love to post all sorts of crap over on Elon’s site. It’s a mess as far as the user base goes. Some people take Twittering way too seriously. How long until the terrible Tumblrites make their way onto Threads and turn it into another garbage heap?

[Source: Tampa Bay 10] [Source: Bloomberg] [Source: WBRC 6]
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Mike Phalin

Longtime problematic entertainment journalist. The former workhorse for Dread Central,, and Fanbolt.

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