The time of E3 may be coming to an end. After a rough couple of years of canceled and neutered Electronic Entertainment Expos, 2023’s event is quickly becoming irrelevant.
IGN discovered that two more big names in gaming have decided that E3 isn’t worth their time. SEGA and Tencent are out. This comes after Nintendo, Microsoft, Sony, and Ubisoft decided to bow out of this year’s E3.
So, who is going to be left on the showroom floor? EA? According to various knowledgeable individuals interviewed by IGN, there may be no reason for the Entertainment Software Association (ESA) to allow E3 to continue. A quick glance at ESA’s website shows very little info about the upcoming event.
E3 is scheduled for June 11th-16th at the Los Angeles Convention Center. Unfortunately, the event’s official schedule page remains empty, with just over two months left. Considering the expense and planning the average person and journalists need to consider in order to attend, the lack of information isn’t helpful. In addition, ticket prices for the Digital Showcases, In-Person Showcases, and In-Person Demos have not yet been released.
E3’s troubles are nothing new, but this year it feels like all of the errors and missteps are finally taking a toll. E3 was canceled in 2020 for obvious reasons. The following year, video game fans were treated to a strictly virtual affair. Then last year saw both live and broadcast events scrapped entirely. Are three years of misfortune enough to bring the long-running expo to an end?
There may still be hope. Even if a skeleton crew of publishers and hardware developers show up, it may give them the breathing room to better engage with the attendees. Covering a convention or expo is always challenging for journos. When there’s too much going on, we have to get thrifty with our time, and this could mean great games or novel ideas don’t get the press they deserve.
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