Disney dumped Pixar’s Turning Red into theaters, and it was a box office disaster! The movie — about a young girl who turns into a giant red panda — only managed to bring in $500,000 at the box office. To be fair, the film has been on Disney Plus for quite some time, but it’s still pretty embarrassing considering there was virtually no competition.
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Additional Context:
Originally released on Disney+ on March 11, 2022, Turning Red marked a strategic pivot from a planned worldwide theatrical release to a streaming debut, a decision influenced by the ongoing pandemic conditions. This move was part of a broader strategy for Disney and Pixar, reflecting an adaptation to the changing consumption habits of audiences during that time. The film, which narrates the story of Meilin “Mei” Lee, a 13-year-old girl who transforms into a giant red panda when experiencing strong emotions, was both a critical success and a novel entry in Pixar’s portfolio, being the first feature film from the studio solely directed by a woman, Domee Shi.
The box office figure of $500,000 might seem modest, especially when considering the film’s substantial budget of approximately $175 million. However, it’s important to note that the film’s theatrical release in the United States and United Kingdom on February 9, 2024, came long after its initial debut on Disney+. The late theatrical release was part of a special engagement designed to offer audiences the chance to experience Turning Red, along with other Pixar films like Soul and Luca, on the big screen ahead of the studio’s June 2024 theatrical release of Inside Out 2.
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