DEI is crashing to a halt, with companies ending DEI programs almost overnight. Now, Diversity, Equity, and Inclusion officers and consultants are telling their companies to just rename it so it doesn’t sound like DEI. Also, Activision is dropping it… or rather, renaming it.
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Renaming or rebranding Diversity, Equity, and Inclusion (DEI) initiatives will not solve their underlying problems, as companies are abandoning or scaling back these efforts due to their unintended consequences and negative impact.
00:00 Renaming DEI (Diversity, Equity, and Inclusion) initiatives won’t fix their problems, as a name change doesn’t alter the underlying issues.
01:00 Companies are abandoning DEI initiatives, with some diversity officers rebranding them to save their jobs.
02:36 DEI movement has backfired, creating more problems and biases by prioritizing identity over merit.
04:23 Companies are prioritizing less qualified candidates from underrepresented groups over qualified ones to avoid DEI-related accusations.
06:24 Companies are abandoning DEI initiatives and quietly cutting related staff due to poor hiring decisions.
08:23 DEI initiatives are being rebranded with new names to avoid growing resistance.
10:16 Companies are ditching DEI initiatives, and activists are rebranding them to sneak them back in.
11:50 Companies are rebranding or scaling back their DEI initiatives to downplay or hide their efforts due to financial losses and toxic connotations.
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