Mattel’s Wicked dolls linked to a 20-year-old porn site, exposing children to pornographic images due to the company’s inexcusable lack of due diligence.
The recall of Wicked dolls will likely hurt Mattel’s business even more, as they were already not selling well and were counting on the movie’s success for holiday toy revenue.
A simple Google search would have revealed the well-known porn site, making Mattel’s oversight particularly egregious.
The misprinted URL appears on both the packaging and instructions inside, requiring Mattel to take back all dolls, repackage, and re-send them—an impossible task given time constraints.
The dolls were intended to direct consumers to the official “Wicked movie.com” landing page but instead linked to a pornographic website.
The issue “blew up” on Saturday, prompting Mattel to issue a statement and recall the dolls over the weekend.
Mattel is recalling Wicked Dolls due to a misprinted inappropriate URL on their packaging, which has sparked backlash and could impact sales ahead of the movie’s release.
00:00 Mattel is recalling wicked dolls after a porn URL was mistakenly printed on their packaging, causing backlash and potential harm to those involved.
02:28 Mattel recalls Wicked Dolls over inappropriate URLs on packaging, causing major backlash ahead of the movie release.
03:40 Mattel is recalling Wicked dolls after a misprint linked to an inappropriate website was discovered.
05:40 Mattel struggles with misprinted doll packaging linked to a controversial URL, risking sales amid negative movie buzz.
07:31 Mattel recalls Wicked Dolls due to an incorrect website, potentially clearing space for Moana 2 toys amid negative press.
09:02 Mattel recalls Wicked Dolls over controversy involving incorrect URLs, leading to their removal from Amazon and media attention.
10:30 Mattel faces a major setback with a toy recall just before the release of a highly anticipated movie, raising doubts about its success against competing films like Moana 2.
11:36 Wicked Dolls with inappropriate links are being recalled online by Mattel.
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