Video game voice actors are in for a RUDE awakening. SAG-AFTRA voted to allow an AI voice replication company to use union members’ voices, with consent. However, many voice actors are now saying they don’t remember there ever being a proper vote and they’re NOT happy…
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Additional Context:
The controversy stems from a recent agreement between the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and Replica Studios, an AI voice technology company. This deal allows the use of AI to create digital replicas of actors’ voices in video games. SAG-AFTRA has stated that the agreement is meant to provide opportunities for their members to “safely explore new employment opportunities for their digital voice replicas” with industry-leading protections.
Shreyas Nivas, CEO of Replica Studios, emphasized that the agreement ensures game developers using their platform are accessing licensed talent who have consented for their voices to be used. However, the deal has been met with significant backlash from voice actors. Many voice actors have expressed concerns about the agreement, stating that they were not properly informed or consulted. Voice actors like Steve Blum and others have taken to social media to voice their displeasure, pointing out that the decision was made without their knowledge or approval, and expressing concerns about the impact of AI on their work and the industry as a whole.
This development has led to a lot of uncertainty and discontent among voice actors, with some calling for more transparency, informed consent, and control over the use of their voices in AI models. The voice acting community is seeking clarity on who within SAG-AFTRA was consulted and how the agreement was approved, as it appears to have been a surprise to many of its members. There is also speculation about the potential for another actors’ strike in response to this situation.
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