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Ubisoft is running headfirst into the fire. As the company bleeds out even more money after the disastrous launch of Star Wars Outlaws, they’re tripling down on DEI with a new mentorship program that’s for everybody except dudes. And get this — the people who complete this course won’t even get a real job at Ubisoft. So what even is the point?
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Ubisoft’s financial struggles and declining game quality are attributed to its focus on diversity initiatives at the expense of hiring experienced talent and prioritizing game development.
00:00 Ubisoft’s financial struggles and declining game quality are linked to a focus on diversity initiatives, leading to backlash from gamers over buggy releases and a controversial subscription model.
03:52 Ubisoft prioritizes diversity initiatives like reopening its mentorship program for women and non-binary individuals amid ongoing controversies and layoffs.
06:08 Ubisoft’s push for inclusivity in game development faces criticism for prioritizing ideology over quality, with calls to focus on hiring the best talent to address declining stock.
10:01 Ubisoft’s diversity hiring program lacks compensation and real involvement, sparking doubts about its effectiveness amid layoffs and retention issues.
12:07 Ubisoft’s focus on social issues in gaming alienates players, contributing to financial struggles as Star Wars Outlaws underperforms despite good reviews.
15:20 Ubisoft’s prioritization of diversity over hiring experienced designers is harming game quality and finances.
17:09 Ubisoft should prioritize quality game development over political distractions and layoffs amid backlash from the damaged Disney Star Wars brand.
19:42 Ubisoft’s approach to diversity and inclusion is criticized as ineffective and counterproductive.
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