The Transformers: Reactivate video game has been canceled, and it’s yet another blow against Hasbro’s robot franchise. This coming after the failure of Transformers One at the box office, and the underperformance of Rise of the Beasts before that.
Transformers as a mainstream brand is effectively dead or dying, with the Earth Spark cartoon show’s non-binary character controversy alienating kids and toy-buying parents.
Hasbro’s stock is underperforming long-term, with a recent dip due to Elon Musk rumors, despite overall market downturn.
Transformers Reactivate game was cancelled after toy release due to being overly ambitious and likely including loot boxes and online components similar to Overwatch.
Transformers brand troubles stem from Transformers: The Last Knight movie’s box office failure and Transformers 1 movie’s poor reception.
IDW’s Transformers comics cultivated a specific queer audience while alienating others, contributing to Hasbro’s perceived “woke history” and product avoidance by parents.
Transformers franchise’s future is uncertain due to lack of confidence in games and Hasbro’s desperate need for money.
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