Another blow to Adobe. The CEO of Procreate says he “f*cking hates” generative AI and that they will never incorporate it into their product line. Is this going to push more artists into the arms of Adobe’s competitors? Probably…
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Procreate’s rejection of generative AI emphasizes its commitment to preserving human creativity in digital art, addressing artists’ concerns about job security and the potential negative impact of AI on artistic expression.
00:00 Procreate’s CEO rejects generative AI, supporting artists’ job security amid Adobe’s controversies.
03:20 Procreate CEO James Cuda vows to never use generative AI, prioritizing artist jobs and creativity over trends, unlike Adobe.
05:19 Procreate’s CEO rejects generative AI, emphasizing support for human creativity and the importance of not replacing artists.
06:26 Procreate’s CEO opposes generative AI, winning over digital artists disillusioned with Adobe and Clip Studio Paint’s adoption of the technology.
08:49 Procreate’s CEO champions AI as a creative assistant, opposing Adobe’s generative AI approach that risks replacing artists.
11:17 Generative AI is displacing traditional roles in animation and comics, reminiscent of the shift from 2D to 3D animation, but may lead to a resurgence of 2D skills as demand for authenticity grows.
12:47 Procreate’s CEO rejects generative AI in favor of preserving human creativity, emphasizing a balance between technology and artistry.
14:52 Many artists are frustrated with Adobe’s subscription model and are considering switching to alternatives like Affinity.
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