Mattel Toys is in DIRE straits right now. Having just turned down yet another buyout offer from MGA, the once mighty toy giant is banking on some new ideas… like a line of dolls for the Dreamworks / Netflix She-Ra and the Princesses of Power animated series. Whatever you think of the show itself, will FASHION DOLLS sell to its demographic?!
Links –
https://www.fool.com/investing/2019/06/26/why-mattels-failed-merger-talks-could-be-a-good-th.aspx
http://kidscreen.com/2019/06/27/mattel-launches-new-she-ra-doll-range/
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