DEI is dying across corporate America, and now John Deere is joining the likes of tech companies like Microsoft. The tractor company made a lengthy post on Twitter/X that it will stop donating and sponsoring Pride events and other social causes and will no longer force pronoun usage or any of that stuff on employees. Weird, we didn’t even know the TRACTOR company based in the Midwest was doing this…
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Companies like John Deere are abandoning diversity, equity, and inclusion initiatives in favor of prioritizing financial stability and hiring based on qualifications and skills rather than personal identity.
00:00 John Deere ditches DEI sponsorship and reflects a larger trend in corporate America as companies abandon diversity initiatives due to financial repercussions and negative impact on hiring practices.
04:02 John Deere ditches DEI due to financial repercussions, as companies distance themselves from diversity initiatives to regain customer trust.
06:39 John Deere ditches DEI initiatives, focusing on business-aligned sponsorships and professional development, sparking backlash and financial consequences.
10:53 John Deere ditches DEI in favor of hiring qualified diverse candidates, believing diversity quotas cause division and racism.
14:04 John Deere and other companies are ditching diversity, equity, and inclusion efforts in favor of prioritizing qualifications and experience in hiring.
17:53 Companies, including John Deere, are backing away from DEI efforts due to fear of public backlash and financial repercussions, leading to a shift in corporate mindset away from performative diversity and inclusion.
24:07 John Deere discontinues DEI efforts, prioritizing financial stability over political beliefs, and emphasizes hiring based on merit and skill rather than personal identity.
27:38 John Deere is moving away from DEI as the pendulum swings back towards the middle in corporate America.
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