The attempt to cancel JK Rowling and Hogwarts Legacy backfired more severely than anyone could’ve imagined. Not only did Hogwarts Legacy become the best-selling game of 2023 with over 22 million units sold, but Rowling nabbed an extra $10.5 million from the Harry Potter play and Pottermore is reportedly doing better than ever. And that’s not counting brand deals with LEGO, Hershey, and Universal.
Additional Context:
The success of “Hogwarts Legacy” has been remarkable, defying expectations and controversies surrounding J.K. Rowling. The game sold an impressive 22 million copies in 2023, making it a major commercial success. Despite the controversy involving Rowling, which did not directly affect the development of “Hogwarts Legacy,” the game’s sales soared. Rowling, who owns the intellectual property rights to the Harry Potter franchise, is likely to benefit financially from this success.
The game’s achievement is particularly notable considering it could finish 2023 as the number one best-selling game in the US. This would be a significant milestone, breaking the long-held dominance of franchises like Call of Duty and Rockstar Games titles in annual sales charts in the US. The success of “Hogwarts Legacy” demonstrates the enduring appeal of the Harry Potter universe and its potential for further exploration in gaming.
In addition to the game’s success, Rowling’s Harry Potter play and the Pottermore platform are reportedly doing well, contributing to the overall strength of the Harry Potter brand. The franchise’s partnerships with companies like LEGO, Hershey, and Universal also continue to bolster its presence and popularity across various media and merchandise platforms.
Overall, the commercial success of “Hogwarts Legacy” and other Harry Potter-related ventures suggest that the attempts to “cancel” J.K. Rowling have not significantly impacted the financial and popular success of the Harry Potter brand.
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