Hollywood wants Generation X’s money now. Apparently, Gen Z and Millennials are just too broke. Sure, NOW you remember we exist. But yes, Gen X is going to become increasingly important to Hollywood, especially in streaming. You want to use our nostalgia, but if you want our money, you gotta give us what we actually want…
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Hollywood is now targeting Gen X as a key audience, leveraging their nostalgia and disposable income by re-releasing classic shows and movies, and rebooting iconic franchises.
00:00 Hollywood is now targeting Gen X for their money, seeking their disposable income from legacy brands.
02:31 Gen X, now 50+, accounts for 40% of streaming watch time, making them a target for entertainment sources.
04:26 Hollywood is targeting Gen X’s nostalgia and money by re-releasing classic shows and movies.
06:41 Hollywood is rebooting classic Gen X franchises, but often fails due to poor understanding of the original audience.
07:55 Hollywood is targeting Gen X for their disposable income with nostalgic content and merchandise.
10:51 Hollywood is now targeting Gen X as a key audience for streaming services, recognizing their financial value and appreciation for quality content.
13:33 Hollywood is reviving old content to appeal to Gen X, but younger generations prefer original versions over rehashed ones.
15:46 Hollywood is now targeting Gen X for financial support after previously dismissing them.
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