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Gillette Loses $8 BILLION After ‘Toxic Masculinity’ Ad BACKLASH!


Gillette takes an $8 BILLION writedown because they believe millennial hipsters aren’t shaving as much as they used to. However, many believe they lost a ton of money due to backlash over an ill-conceived ad campaign earlier in the year that basically called all men toxic.

Links –

Original Gillette ad – https://www.youtube.com/watch?v=koPmuEyP3a0

https://www.theguardian.com/global/video/2019/jan/15/new-gillette-ad-tackling-toxic-masculinity-receives-harsh-backlash-video

https://www.washingtonexaminer.com/news/gillette-ceo-8-billion-loss-is-price-worth-paying-over-metoo-campaign

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#Gillette #Business #Marketing #ToxicMasculinity #Beards #Shaving

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