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Disney+ is raising prices in October 2024, with the ad-supported plan increasing from $6.99 to $9.99 per month and the ad-free plan jumping from $4 to $15.99 per month (or $160 annually).
The streaming service is making it difficult for subscribers to cancel by offering deals to new and returning customers, aiming to maximize revenue and inflate subscriber numbers through the end of the quarter.
With the economy worse than during the 2022 price hike and lackluster Star Wars and Marvel content, Disney+ risks experiencing another 300 million subscriber drop.
Disney+ is altering legacy content to align with current sensitivities and removing episodes deemed too controversial, like those from The Muppet Show, rather than providing value to subscribers.
The price hike from $80 to $160 per year for the ad-free plan is considered “extremely stupid” and disconnected from the value provided, especially given the lack of an annual discount for the ad-supported plan.
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Disney Plus’s significant price hikes, coupled with declining content quality, are leading to customer frustration and increased cancellations.
00:00 Disney Plus’s price hike and declining content quality are driving customer frustration and increased cancellations.
02:35 Disney’s price hike for Disney Plus to $9.99 is alienating customers as they face competition from free streaming services.
05:04 Disney Plus is raising subscription prices significantly, raising concerns about customer retention amid complicated policies and park reservations.
07:20 Hulu’s price hike and frustrating ad experience are driving users away.
08:49 Disney Plus’s price hike to $160 annually is causing customer backlash and may lead to increased churn due to its inferior content compared to Netflix.
11:03 Disney’s price hike for Disney Plus is driving away customers due to declining content quality and dissatisfaction with its focus on Star Wars and the MCU.
13:07 Disney Plus’s price hike to $15-$16 may lead to further subscriber losses due to perceived low value and economic dissatisfaction.
14:40 Disney Plus faces customer backlash as a price hike drives away subscribers.
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