Disney wants to indoctrinate your children…. into the Mickey Mouse Club. Yes, Disney is actually running out of kids to market to, and it’s a problem. They’re losing big time to YouTube and TikTok, and legacy brands like Star Wars and Marvel no longer appeal to them. What’s the Mouse gonna do?
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Disney is facing challenges in targeting and retaining both kids and adults as their audience, and they are using various strategies to adapt to the changing entertainment landscape.
00:00 Disney is targeting millennials and using popular platforms like YouTube, Fortnite, Instagram, and TikTok to reach a wider audience beyond struggling to attract children to their theme parks.
02:43 Disney is losing viewership to YouTube and TikTok, with adults making up the majority of Disney plus subscribers, and they are trying to lure kids in with prizes but it’s a trap.
07:03 Disney is trying to target kids on YouTube, but their attempts to control content and appeal to a new generation are facing challenges.
11:33 Disney is losing its dominance in kids’ entertainment to Cocomelon on YouTube, and is struggling to capture the attention of Gen Z and Gen Alpha.
16:12 Disney is targeting kids through TV shows and movies, investing in Epic Games, and changing their franchises to resonate with kids, while also trying to appeal to adults with R-rated content and nostalgia but losing the adult market due to price gouging and lack of resonating content.
18:54 Disney is struggling with declining viewership and increased costs, leading to a shift in focus from kids to young adults and a reliance on YouTube to attract visitors to their theme parks.
23:40 Disney wants your kids, but economic issues like high cost of living and lack of paid family leave are causing a decline in the number of children for them to target.
26:19 Disney’s traditional appeal to kids is being challenged by the abundance of entertainment options, so they need to cater to their adult audience to stay profitable.
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