Disney Knows Marvel and Star Wars are DEAD Brands.


Disney is acknowledging the decline of its Marvel and Star Wars franchises and is pivoting towards new intellectual properties while prioritizing quality over quantity in response to audience disengagement.

00:00 Kneon discusses his health issues while mentioning Geeky Sparkles may appear in a later video.

00:25 Disney acknowledges Marvel and Star Wars are declining brands and is pivoting to new intellectual properties.

02:00 Disney’s Marvel and Star Wars brands are in decline, struggling to maintain relevance post-Endgame.

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03:43 Disney’s Marvel and Star Wars franchises are faltering due to declining quality and inability to engage audiences post-Infinity Saga.

05:35 Disney is pivoting away from Marvel and Star Wars due to their declining popularity and uncertainty in audience interest.

07:38 Disney is refocusing on quality over quantity, prioritizing fewer high-budget films amid struggles with major franchises.

09:40 Disney is forced to innovate and experiment with new movie franchises due to the declining success of established brands like Marvel and Star Wars.

10:44 Marvel and Star Wars should take a long break to rejuvenate, but it’s unlikely they will.

Disney’s removal of “Blade” from its release schedule and replacement with “Predator: The Alien” signals a major shift in strategy, potentially abandoning established franchises for riskier ventures.

The company’s future is less dependent on Marvel and Star Wars, with both franchises at a critical juncture and Disney actively seeking alternative properties to develop.

Disney is prioritizing quality over quantity, reducing movie output but increasing investment per project, as confirmed by Bob Iger in a May earnings call.

The success of “Rogue One” has emboldened Disney to take more risks with its intellectual properties and explore new directions for established franchises.

Marvel and Star Wars are described as “DEAD brands”, suggesting a significant decline in their cultural impact and profitability for Disney.

Disney is actively working to “fix” issues with Marvel and Star Wars, implying recognition of serious problems within these once-dominant franchises.

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