Disney seems to be pretty desperate for new Disney+ subscribers. They’re now offering Free Dining at Walt Disney World… but only for Disney+ subscribers. Hmm. Will they hit their streaming projections? And what about Nelson Peltz, Ike Perlmutter, and Jay Rasulo?
Additional Context:
Disney has launched a special promotion for Disney+ subscribers in the United States, offering a free Disney Dining Plan for those who plan to visit Walt Disney World in Orlando, Florida, during the summer. This offer is valid for visits between July 1st, 2024, and September 30th, 2024, and is available with a non-discounted 4-night, 4-day Walt Disney Travel Company package that includes a room at a select Disney Resort hotel and a theme park ticket with a Park Hopper option. This promotion seems to be an effort to attract more guests to Disney World during quieter times and could be indicative of Disney’s strategies to boost Disney+ subscriptions and park visits.
Disney initially projected that Disney+ would have between 60 and 90 million subscribers globally by 2024. However, following a successful launch and the pandemic accelerating cord-cutting, they increased this projection to between 230 million and 260 million subscribers worldwide by 2024. Recently, Disney revised these projections down to between 215 million and 245 million, with the core Disney+ target range being between 135 million and 165 million subscribers for 2024. Factors influencing this reduction include Disney+ Hotstar not securing certain cricket streaming rights in India, resulting in a potential loss of millions of subscribers, and the limited number of new countries for Disney+ expansion.
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