Colleges Peddle Degrees for TikTok and eSports Now?!


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Colleges like Cornell, Duke, and USC are offering influencer studies degrees and personal branding classes, but these fields are highly competitive and unreliable for full-time careers.

The creator economy is valued at $250 billion and projected to double soon, yet it’s imploding due to competition, low ad rates, and AI-generated content.

Influencer-focused courses often provide false hope to students, as success in this field is statistically unlikely for most.

The influencer space is not a normal job, with success often dependent on luck and the ability to replicate viral moments.

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The creator economy is not sustainable for most individuals, with many influencers struggling to make a living due to high competition and low ad rates.

Penn State is offering a YouTube degree, highlighting the trend of universities capitalizing on the popularity of social media careers.

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Timestamped summary
Colleges are increasingly offering degrees in influencer studies and eSports to attract students, but these programs may be misleading and fail to prepare them for the uncertain job market in these rapidly evolving fields.

00:00 Colleges are now offering degrees in influencer studies and eSports, sparking debate over their value amid industry challenges and skepticism about sustainability.

03:20 The decline in demand for content creators amid rising competition and AI highlights the uncertainty of pursuing careers in TikTok and eSports, emphasizing the need for backup plans despite Gen Z’s aspirations.

05:49 Colleges are now offering degrees in content creation and eSports, but students may face outdated teachings and unrealistic job expectations.

08:02 Colleges are adapting to the influencer economy by offering courses in content creation and personal branding.

10:05 Colleges are increasingly offering programs in social media and eSports, but often stifle creativity and fail to adapt to the diverse and rapidly changing needs of students.

13:43 Colleges are now offering degrees in social media marketing, TikTok, and eSports to attract students seeking non-traditional careers, echoing past trends and self-help schemes.

16:43 Colleges are adapting to the demand for social media skills amid employer concerns over Gen Z’s online professionalism.

18:30 Colleges are misleading students by promoting degrees in declining fields like eSports and TikTok primarily for profit, despite low chances of professional success.

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