When you’re a comic creator, chances are you’re poor. Chances are, you don’t have thousands of extra dollars to plunge into a marketing campaign that...
Author - Tony DiGerolamo
Merch is short for “merchandise,” meaning all the non-comic book stuff you might sell to make money. Merch is promotional material and profit, but only if...
There is no doubt that comic books are a visual medium, but what gets lost in the shuffle is the art of writing. I’d be very comfortable in my retirement if I had...
Over the years, I’ve met many people who want to make comic books. Most are well-meaning fanboys who love the medium that runs so deep they feel obligated to...
So you’re a struggling artist that can’t seem to make any money at a comic-con. Well, if you’ve been reading my columns, hopefully, we’ve turned...
Whether you’re doing a panel, talking at your table, or doing a public speaking gig— There is a skill you need: stand-up comics called “working the...
Comic books can often be a team effort, and teams sometimes break apart. While it’s challenging to build a readership and make money in the medium, one of the...
If you’ve been following the Comic-Con 101 column, I’ve been spouting off for weeks about how to attend a convention, but what about throwing one? Organizing...
The danger will be whether or not a promotional gimmick will help you build a readership and sell the comic. Because if your comic book sells, the rest will all fall...
Images by Pixabay, The Pineys cover Copyright 2018, Anthony M. DiGerolamo In this installment of Comic-Con 101, we’re going to talk about something the marketing...
