Amazon Sends its Prime Video Employees Into the West…

Amazon is laying off a MASSIVE amount of entertainment employees in Prime Video, MGM and Twitch. Is The Lord of the Rings: The Power of the Rings partially to blame? Probably.

Additional Context:
Amazon recently announced significant layoffs across its entertainment divisions, including Prime Video, MGM Studios, and Twitch. Several hundred employees are affected by these cuts. The decision follows a broader trend of layoffs within Amazon, which had already seen reductions in various departments throughout 2022 and 2023. While these layoffs include the Twitch gaming service, it’s hard to directly attribute them to any specific project or decision, such as “The Lord of the Rings: The Power of the Rings.”

“The Rings of Power” experienced a decline in viewership and watch time as its first season progressed. Initial episodes of the series attracted significant attention, but this enthusiasm appeared to wane with each subsequent episode. A report from Variety indicated that there was about a 1% decrease in the minutes viewers spent watching the show each week. The most substantial drop-off occurred after the release of the first two episodes, where a 20% decline in viewership was observed, suggesting that many viewers did not continue with the series after the premiere.

The company stated that the layoffs are part of adjustments to focus on content and product initiatives that deliver the most impact, indicating a strategic shift rather than a reaction to a single project’s performance​​.

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